Do I really need to build a relationship with the community?
Community Relations is similar to media relations. You want to build relationships in the community that are mutually beneficial to your business and the community. If you are a local coffee shop or boutique you may want to sponsor a local team, or find out how to get your name on the banner that is displayed on the field or participate in a school silent auction, giveaway or welcome back basket. This helps you to get your name out in the community, and also shows that you are supporting the local school and sports programs.
Check out episode six of the PR Toolkit. In this episode I talk about why it is important for businesses (brick and mortar as well as online) to build relationships with their local community.
Episode six of PR Toolkit
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Remember: this post is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as legal, financial, or medical advice. The information and education provided here is not intended or implied to supplement or replace professional advice of your own attorney, accountant, physician, or financial advisor. Always check with your own physician, attorney, financial advisor, accountant, or other business or medical professional before trying or implementing any information read here.
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