Small businesses and solopreneurs do not need PR.
This is not true; all brands need Public Relations.
PR is about reputation management, brand awareness, making connections, connecting with your target audience, pitching your brand and so much more.
A small business may not have a PR team, but having at least one person knowledgeable in the field on your team is beneficial.
Reasons a small business should have a PR Specialist or Publicist
📢 Helps with brand recognition
📢 To promote your brand
📢 Make connections and build community
📢 They know your business
A dedicated PR Specialist means having someone who knows your business inside and out. They will be able to tell you what is and isn't working, help you develop new ideas, most importantly, be able to jump in if a situation arises.
Having a Publicist is expensive; that is where I come in. I work with introverted women small owners, and solopreneurs host to educate them on how they can get the publicity their brand deserves without feeling overwhelmed or breaking the bank.
If you're curious about how to enhance your PR skills to grow your brand, send me a message and we can set up a free 30-minute consultation!
You can also download my PR Goal Setting Freebie here
Remember: this post is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as legal, financial, or medical advice. The information and education provided here is not intended or implied to supplement or replace professional advice of your own attorney, accountant, physician, or financial advisor. Always check with your own physician, attorney, financial advisor, accountant, or other business or medical professional before trying or implementing any information read here.
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