One thing that you will frequently hear when asking about Public Relations is, "It is not an easy profession to define."
In 2012 the Public Relations Society of America (PRSA) decided that "Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
A few examples of Public Relations:
Media Relations-writing press releases and speeches
Social Media Management-writing posts, responding to comments
Community Relations-public outreach and events
Customer Relations-seeking the thoughts and opinions of the consumers
Crisis Management-handling situations that could damage a company's reputation and result in financial loss
Coordinating events
Coordinating media appearances
Check out the PR Toolkit podcast. This is a weekly (five minutes or less) podcast that shares tips for small businesses owners and solopreneurs on how to incorporate Public Relations into their business.
Episode two of the PR Toolkit podcast.
Download the PR Goal Setting Freebie
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Remember: this post is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as legal, financial, or medical advice. The information and education provided here is not intended or implied to supplement or replace professional advice of your own attorney, accountant, physician, or financial advisor. Always check with your own physician, attorney, financial advisor, accountant, or other business or medical professional before trying or implementing any information read here.
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