What is a Publicist?
According to the Cambridge Dictionary, a publicist is "someone who arranges publicity for a person or organization by giving information to reporters, television and radio companies and arranging public meetings and special events."
Dictionary.com says a publicist is "a person who publicizes, especially a press agent or public relations consultant."
A Public Relation Specialist manages a business or organization's public image and reputation. They help to enhance the reputation through various outlets such as media, social media, and other forms of communication.
A PR Specialist also handles damage control. When a business has a negative narrative, it is the PR Specialist's job to activate the crisis management plan.
Skills a PR Specialist should have:
✔ Good communication (verbal and written)
✔ Good time management
✔ Creativity
✔ Writing
A publicist can:
✔ Pitch you to podcast host or bloggers
✔ Create and maintain your one sheet
✔ Create and maintain your media kit
✔ Help make connections
✔ Do a reputation audit
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Remember: this post is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as legal, financial, or medical advice. The information and education provided here is not intended or implied to supplement or replace professional advice of your own attorney, accountant, physician, or financial advisor. Always check with your own physician, attorney, financial advisor, accountant, or other business or medical professional before trying or implementing any information read here.
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